Video Games Are Good To Educate - Free Essay Example

Sample details Pages: 1 Words: 417 Downloads: 8 Date added: 2019/05/07 Category Entertainment Essay Level High school Tags: Video Games Essay Did you like this example? Throughout the history of gaming there has always been a stigma. The stigma is that games are bad for the youth and do not teach them anything necessary to further their development. A lot of individuals feel as though games are a waste of time and some people even feel that certain video games provoke abnormal behavior. Such as games like Grand Theft Auto 5, Red Dead Redemption, and Far Cry where violence is key and is encouraged, those that play get the free roam option to walk around and essentially do whatever. They believe games showcase a fantasy that gets kids to believe that things in life are just like the games and you can act recklessly without consequences, but this isnt the case video games just like movies and books are used as entertainment purposes and should not be taking seriously. It gives our minds a chance to enjoy something that is created from the minds of others put together to make that fantasy come to life in a way where we can comprehend. I know th at video games have saved my life in a multitude of ways. Video games can help with depression, they teach hand-eye coordination, increases the ability to solve puzzles, they can teach language arts and mathematics, and gives people the thoughts necessary to approach a real-life situation with different ways to go about it. I know for me growing up besides reading I learned most of my vocabulary through playing video games and the context of which they were used help me figure out the meaning of said words, along with hearing them the games visuals allows subtitles which then show me how they are spelled as well. When kids that take video games to seriously do the actions they commit that comes from the parents not being assertive and limiting the kids and what they can do also if your child is too young to play a game then its shouldnt be bought thats why games have ratings. There was a test to see if the brains volumetric would increase to show that it does they had a group of ad ults play the game Super Mario 64 for 30 minutes a day for two months and a group of those who did not, and the data showed increase brain activity in the ones who played. (Vince, et al.) I thats proves that games help our minds process and learn which puts away the negative stigma that games arent healthy in some cases. Don’t waste time! Our writers will create an original "Video Games Are Good To Educate" essay for you Create order

Treaty of Versailles - 1349 Words

The Treaty of Versailles was intended to be a peace agreement between the Allies and the Germans, instead with the harsh end terms for Germany, it created political and economic chaos in Germany. By the end of the First World War, Germany had surrendered and signed a peace agreement. The task of forming a peace agreement was now in the hands of the Allies. In December of 1918, the Allies met in Versailles to start on the peace settlement. The main countries and their representatives were: The United States, Woodrow Wilson; Great Britain, David Lloyd George; and France, George Clemenceau. It had seemed that making peace agreement would be fairly simple. Once they started, the Allies began having different ideas about the wording of the†¦show more content†¦Clemenceau pointed out that the British were making no effort to placate the Germans at the expense of British interests. They offered no proposals to reduce the number of German ships to be handed over, or to return German ys colonies, or to restore the German Navy, or to remove the restrictions on Germanys overseas trade. Instead, it was always at the expense of French interest that concessions were to be made. This was due to David Lloyd Georges aim to keep Germany moderately punished but still keep them as a trading partner. Wilson thought that both France and Britain were being too harsh and unreasonable. The allies used Wilsons Fourteen Points program to convince Germany to sign an armistice. However, once Germany complied, these points were ignored. The French, for example, had no intention of abandoning what Wilson castigated as the old diplomacy, with its secret understandings and interlocking alliances. In the end, the European Allies, including France and Britain, received what they wanted from the treaty. With mostly France and some of Britains motives to see Germany become a non country, there was the need for Germany to pay such huge reparations. Germany had the guilt of the entire war, and the huge reparations of 132 billion. Germany also lost one eighth of its land, all of its colonies, all of its overseas financial assets and limiting their once powerful military to; 6 battleships, 6 light cruisers, 12Show MoreRelatedThe Treaty Of The Versailles Treaty1861 Words   |  8 PagesWhat responsibility did each of the â€Å"Big Three† have for the failure of the Versaill es Treaty to bring peace to Europe? Be sure to discuss what each wanted to accomplish. The treaty of the Versailles was an agreement between France, England and the United states. Its intentions were to prevent a second world war however, it was a total fail. An obvious reason for not being effective could be because not everyone was included in the conference such as Russia, and Central Powers. Instead, Prime ministerRead MoreThe Treaty of Versailles1684 Words   |  7 PagesInvestigation The Treaty of Versailles was created to bring peace between nations after WWI. This investigation will answer the following question: To what extent did the Treaty of Versailles bring peace? In this investigation, the extent of the Versailles Treaty’s success will be evaluated by examining the period of its development, 1918, to the rise of Hitler, 1933. Several sources were used in this investigation including a number of books that look at the terms of the Treaty of Versailles and the reactionsRead MoreThe Treaty Of Versailles2228 Words   |  9 PagesUpon signing the Treaty of Versailles in June 1919, then British Prime Minister Lloyd George declared: â€Å"We will have to fight another war in 25 years time, and at three times the cost.† This ominous prediction came true as the controversial peace settlement brought no end to conflict in Europe. The Treaty was described by critics as Carthaginian: a peace so brutal it crushes the defeated side. This was the intenti on of the Allies, who felt a disabled Germany was the best way to preserve peace. ThisRead MoreTreaty of Versailles1324 Words   |  6 PagesTreaty of Versailles Essay One of the most important documents ever, The Treaty of Versailles was proposed to be a peace settlement between the victorious Allies and the defeated Germans at the outcome of World War I. The document was a major disaster and did not serve any of the purposes it was drawn for. The harsh provisions of the treaty along with its unfair orders to Germany led to the worlds most horrific leader come to power and also set the platform for another war. The treaty became aRead MoreThe Treaty of Versailles1055 Words   |  4 PagesIn 1919 at the Paris Peace Conference The Treaty of Versailles was formally drafted and World War I was finally brought to an end. The treaty was drafted by the Allied Powers, which consisted of Great Britain, France and the United States. This treaty blamed the war solely on Germany, and it required them to pay an amount of â€Å"$33 billion dollars in reparations, cede all of colonies, dismantle their air force, and greatly reduce their other military operat ions†(German Delegation, 291). The GermanRead MoreSignificance Of The Treaty Of Versailles1514 Words   |  7 PagesMadison Welzbacher September 19, 2014 World History Significance of the Treaty of Versailles World War I was a devastating war that had a long-lasting effect on every European country. After the assassination of Franz Ferdinand, the heir to the Austrian throne, and his wife by the hands of a Serbian terrorist group known as the Black Hand. Germany urged Austria-Hungary to attack Serbia, but Russia stepped up to protect the country. Germany ambushed Belgium, and proceeded to Russia, throwing GreatRead MoreThe Declaration Of The Treaty Of Versailles Essay1182 Words   |  5 Pagesthought out plan, however many other countries like France and Russia wanted vengeance on Germany. With great objection, Germany signed the treaty. The nation was deemed responsible for the war, leaving Germany feeling oppressed by the other nations. Although Wilson s 14 points was an excellent proposal to end the war and maintain world peace, the Treaty of Versailles prevailed resulting in hostility between nations . Wilson s Fourteen points had the potential to possibly prevent future wars and createRead MoreTreaty Of Versailles Essay975 Words   |  4 PagesThe Versailles treaty was the peace settlement between Germany and the Allied powers that eventually ended world war one. Even Though it ended this war the treaty of Versailles was hated by many American and Germany. Germany made many threats to the Allied powers. The passing of the Treaty of Versailles resulted in unpopular backlash from both Germany and America. France, Italy, Britain and the U.S. met at the Capitol to talk about the terms of peace for the post war. Germany thought this was unfairRead MoreThe Outbreak Of The Treaty Of Versailles1968 Words   |  8 Pagesunavoidable after the Treaty of Versailles† Discuss. HY116 week 5 essay On the 28th of June 1919, after six months of negotiations the Treaty of Versailles formally ended the state of war between Germany and the Allied powers. The Paris Peace Conferences set about to establish at durable peace and insure that World War One would be the war to end all wars. Nevertheless, thirty years later Adolf Hitler invaded Poland and conflict erupted once again. Thus the Treaty of Versailles failed in providingRead MoreThe Treaty Of Versailles Necessary978 Words   |  4 Pagesmillion lives and trillions of dollars. However, the entire war could of been prevented. Many wars in history could have been prevented. Rash decisions ignite wars and change history forever. One example of a rash decision is the Treaty of Versailles. The Treaty of Versailles required Germany to pay excessive reparations. This was impossible at the time, as the country was just in a long and expensive war. Another irrational decision was the laws of the League of Nations. The League of Nations was a

Wearable Implantable Body Sensor Networks â€Myassignmenthelp.Com

Question: Discuss About The Wearable Implantable Body Sensor Networks? Answer: Introduction: In order to manage and drive the operational and product excellences, the FORD Motor company has come up with an innovative approach. On the other hand, the DRM associated have specialized in the New Product Development (NPD) and application of the best practices. All these tasks are meant to develop complicated products existing in various industries. Firstly, the report has selected the product that satisfies a human need. Secondly, it analyzes the IPPD principles. This also includes the possible phases for the product realization. Next, it suggests the manufacturing business process required to produce the product. Lastly it describes the integrated product development process. Select a product that satisfies a human need? In this report, the Smart Earpiece Language Translator is selected that has been satisfying the basic human needs. The development of the Smart Earpiece has been expensive and fraught with subjectivity and difficulties (Khurana et al., 2017). This development problem has been the resistance to the innovation because of high research cost. This also includes the disability of communication between the sectors included and the hardness of the organizations about the market research. The Smart Earpiece industry has been paradoxical in nature. The consumer has been a challenging factor here due to conservative habits of consumption. The development of the Smart Earpiece Language Translator has been expensive and fraught with subjectivity and difficulties. Thus the rate of failure has been huge. However, the project could lack systemization and definition and thus provide high rate of failure (Alshaal et al., 2016). In most of the mechanical sectors, the projects have been on the basis of the empirical procedures, and the experiences, skills, and knowledge of the individuals. The loss on the Smart Earpiece affects the strategic or financial results of the organization. It also creates outcomes in the context of the security of Smart Earpiece, especially of that sector. Describe, in point form, the IPPD principles and possible phases for the product realization. Figure 1 (Ochoa, A. May 25, 2016). The principles and applications of the processing have been a comprehensive resource exploring the primary and applied aspects of the Smart Earpiece Language Translator. Special emphasis is required to be made on some universally utilized commercial processes. The IPPD principles have been including the following. Integrated Teaming Shared Vision Concurrent Engineering The IIPD phases are described below: Customer focus: This has been accomplished through incorporating the clients in decision-making on various multidisciplinary teams. Concurrent development of products and processes: This has been referring to development happening simultaneously of to the deliverable products along with development and deliverable process (van Nieuwmegen, 2017). The early and continuous life-cycle planning: This has been accomplished through having the stakeholders, denoting every aspect of the life-cycle of the products as an element of the IPT. The proactive identification and management of risk: This could be accomplished by various methods in the environment of IPPD. Through the using of the approaches of the IPT teamwork, the customers, testers, manufactures, designers have been working together nursing that the product has been fulfilling the customer requirements. The maximum flexibility for optimization and use of contractor approaches: IPPD is a management approach, not a specific set of steps to be followed (Lefeuvre et al., 2016). List the steps for the engineering design of the product. According to Andrew OchoaMeet the Pilot: Smart Earpiece Language Translate, June 2014: Concept and Feasibility Study November 2014: Market Research and Industrial Design April 2015: Early Software Prototype of Machine Translation System September 2015: Proof of Concept March 2016: Software Prototype April 2016: Design Prototype End of Phase I Software prototype, design prototype, hardware component selections, preliminary testing March 2016 Indiegogo Preorder Campaign Begin Phase II Scalable software infrastructure, hardware engineering validation testing, manufacturing and delivery August 2016: Phrasebook Translation App September 2016: Contract Manufacturer Selection November 2016: Test Samples from Manufacturer December 2016 January 2017: Beta Units for Testing May 2017: First Production Run Ready for Delivery to Early Bird Preorders to Experience the Future (Ochoa, A. May 25, 2016). The lists are described below. Concept and Feasibility Study: The economic viability and the technical feasibility of every product are to be recognized in the phases with in-depth data of engineering needed at every level. Market Research and Industrial Design: At this place, the design team has been taking the first designing idea for the products and tests that out on the general public or potential customers. These are done by the interviews, making questionnaires and other activities. Early Software Prototype of Machine Translation System: The machine translation system has been used to investigate the usage of software for translating the text to the speech. This is to be done from one language to other (Murphy et al., 2017). Proof of Concept: The proof is to be derived typically from the pilot project and experiment. This analyzes the concept of design the business proposal and so on has been feasible. Software Prototype: This has been the activity to create the prototypes of the software applications. This indicates the incomplete version of the software program needed to be developed. Design Prototype: A product development plan could be created providing the in-depth roadmap. This is to done for establishing the timeline, cost, and scope for the guiding the idea to the industrial design and mechanical design. This is to be done via the design prototype. List the proposed manufacturing process required to product the product. The manufacturing processes have been including the following. Casting: This has been the most commonly used to create the complicated shapes that could be uneconomical or hard to be created by any other methods (Marshall et al., 2017). Imaging and coating: The reason for this process has been to be both functional and decorative individually or at the same time. The coating has been the denoting the all-over coating. It has been entirely covering the substrate or might be covering any portion of that substrate. Molding: This has been the method of manufacturing through the shaping of liquid or any raw material. This is done through a rigid frame known as matrix or mold. Forming: This has been operating on the materials based on the principles of plastic deformation. Here the physical shape of the material gets deformed permanently. Machining: This is one of the numerous processes where the prices of raw materials has been cut into the expected sizes and shapes through the process of material removal controlled totally. Joining: This has been including the brazing, sintering, adhesive bonding, screwing and others. Additive manufacturing: This includes the direct metal laser sintering and the fused deposition modeling (Jeslin, Vaishnavi Nivedha, 2015). There has been also considering the laser engineering net shaping, selective engineered net shaping, 3D printing, stereolithography, and others. Other processes: This has been including the packaging and labeling, logistics, and various other methods. Illustrate the integrated product development process. The development processes Description 1. Understanding the needs of the customers and managing the requirements: This includes the frequent communication, feedback systems, and better customer relationships. 2. Planning and managing the product development: This includes the integrating of the product development with the business plans and strategies. 3. Using the product development teams: This delivers the multi-functional viewpoint and facilitating the product designing deducing the production problems and design iterations (Hennig, 2016). 4. Integrating the process design: The product support process and the design of manufacturing are needed to be integrated with the designing of the products. 5. The managing of costs from the beginning: Developing the higher awareness of the life-cycle and affordability expenses are done here. 6. Involving the subcontractors and the suppliers earlier: The suppliers have been knowing the process constraints best, product application and the product technology. 7. Developing the robust designs: This has been delivering the effective way in understanding the iteration and role of the process and product parameters (Rosa Yang, 2017). 8. Integrating various tools: The integration of various tools working with the general digital model has been facilitating the capturing, analysis and the refinement of the process and product of designing data. 9. Simulating the manufacturing process and the product performances electronically: The modeling with the interference and the variation analysis has been checking the allowance for the electronic mock-ups. Conclusion: The real-time translations have been used in the domain of the human beings. However, the machine translation has been evolving to a large extent delivering largely accurate outcomes at an instant. The report has described the IPPD principles for developing the Smart Earpiece Language Translation product that has been involving the integrated teaming, shared vision and the concurrent engineering. The list of the steps for the engineering design of the product is the concept and feasibility study, market research and industrial design, early software prototype of machine translation system and much more. The integrated product development process has been considering the understanding the needs of the customers and managing the requirements, planning and managing the product development and so on. References: Alshaal, S. E., Michael, S., Pamporis, A., Herodotou, H., Samaras, G., Andreou, P. (2016, June). Enhancing Virtual Reality Systems with Smart Wearable Devices. InMobile Data Management (MDM), 2016 17th IEEE International Conference on(Vol. 1, pp. 345-348). IEEE. Farooq, M., Sazonov, E. (2016). Segmentation and characterization of chewing bouts by monitoring temporalis muscle using smart glasses with piezoelectric sensor.IEEE journal of biomedical and health informatics. Hennig, N. (2016). Natural user interfaces and accessibility.Library Technology Reports,52(3), 5-17. https://www.indiegogo.com/projects/meet-the-pilot-smart-earpiece-language-translator-headphones-travel#/ Jeslin, J., Vaishnavi, A., Nivedha, J. (2015). management of smart cane to detect and notify obstacles.International Journal of Engineering Research Technology,4(2). Khurana, D., Koli, A., Khatter, K., Singh, S. (2017). Natural Language Processing: State of The Art, Current Trends and Challenges.arXiv preprint arXiv:1708.05148. Lefeuvre, K., Berger, A., Kurze, A., Totzauer, S., Storz, M., Bischof, A. (2016, October). Smart Connected Sensations: Co-Creating Smart Connected Applications through Distributed Serendipity. InProceedings of the 9th Nordic Conference on Human-Computer Interaction(p. 88). ACM. Marshall, M. T., Dulake, N., Ciolfi, L., Duranti, D., Kockelkorn, H., Petrelli, D. (2016, February). Using tangible smart replicas as controls for an interactive museum exhibition. InProceedings of the TEI'16: Tenth International Conference on Tangible, Embedded, and Embodied Interaction(pp. 159-167). ACM. Murphy, A., Farley, H., Dyson, L. E., Jones, H. (Eds.). (2017).Mobile learning in higher education in the Asia-Pacific region: harnessing trends and challenging orthodoxies(Vol. 40). Springer. Ochoa, A. (May 25, 2016). Meet the Pilot: Smart Earpiece Language Translator. Retrieved from Rosa, B. M., Yang, G. Z. (2017, May). Smart wireless headphone for cardiovascular and stress monitoring. InWearable and Implantable Body Sensor Networks (BSN), 2017 IEEE 14th International Conference on(pp. 75-78). Management. van Nieuwmegen, O. (2017). QuantiFire Smart Technology for Future Firefighters.

Nikes Product Mix free essay sample

ConverseIntroduction The increase in the number of companies and the competitive prices that the companies offer has given rise to a competitive situation in the companies (Borden, 1984). Marketing activities in companies are framed based on the ‘marketing mix’ of the company (Borden, 1984). The marketing mix framework consists of 7Ps considering the modern scenario (Booms and Bitner, 1981, cited in Rafiq and Ahmed, 1995). This is an improvement over the original marketing mix of 12 elements (Borden, 1965, cited in Rafiq and Ahmed, 1995). The marketing mix of a company plays a very crucial role in its success. This essay discusses how Nike, Inc. has become a successful brand through the proper use of the marketing mix. Nike, Inc. Nike. Inc. was pioneered by two visionaries Bill Bowerman and Phil Knight (Nike, Inc. a). Bill Bowerman was a famous track and field coach at the University of Oregon and he designed shoes that gave athletes a competitive advantage (Nike, Inc. We will write a custom essay sample on Nikes Product Mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page a). When he put forth his ideas, none of the companies were interested in it (Nike, Inc. a). Phil Knight proposed that the quality of running shoes manufactured in Japan could compete with that of a famous German brand (Nike, Inc. a). This initiated Phil Knight and Bill Bowman becoming partners in distributing the Tiger shoes manufactured by Onitsuka Co. in the United States(Nike, Inc. a). Phil Knight and Bill Bowman formed the Blue Ribbon Sports (BRS) and soon Bowman began improvising the Tiger shoes and he started testing them on the athletes (Nike, Inc. a). The name Nike was framed by Jeff Johnson, a full time employee at BRS in 1971 and he also designed many of Nike’s early shoes (Nike, Inc. a). In the meantime the relation between BRS and Onitsuka began to deteriorate and Phil and Knight wanted to create their own brand of athletic shoes, leading to the creation of the brand mark of the ‘Swoosh’ (Nike, Inc. a). The next level of progress came in with the outsole that had waffle type nubs for traction but were lighter than traditional shoes (Nike, Inc. a). In the 1980s, Nike became a publicly traded company but also had a fall from the position of industry leader because of production miscalculation but, the debut of signature shoe for an NBA rookie Michael Jordan helped bolster Nike’s bottom line (Nike, Inc. a). In 1987s Nike tarted a major product and marketing campaign for regaining their position and in 1989, Nike’s cross training business exploded and by end of that decade Nike regained position as the industry leader (Nike, Inc. a). During 1990s, Nike set up its world headquarters in suburban Portland, Oregano and Nike signed up with many ath letes for endorsements during the (Nike, Inc. a). Today, the company seeks innovative ways to communicate with its consumers and strives to satisfy them (Nike, Inc. a). THE MARKETING MIX OF NIKE, INC. PRODUCT MIX â€Å"The perfect product must provide value for a customer† (The Chartered Institute of Marketing, 2009, p. ). The goods or services that a company produces must be with regard to the needs and the wants of the consumers and the company must be clear if they are providing what the consumers want from them (The Chartered Institute of Marketing, 2009). â€Å"The most significant determinant variable for the demand for sports goods, its growth, and size, are: fashion, the use of value of the sports good, its market price, households’ professions and revenues, the population’s use of the equipment(the ‘equipment rate’), and the sports good’s life cycle. † (Andreff, Szymanski, 2006, p. 27). From the beginning Nike has produced its goods in accordance with the preference of the consumers, the changing trends in fashion and the buying power of their target market and innovation has been one of their key motives (Nike, Inc. a). â€Å"In May 2006, Nike launched the Nike + (NikePlus) platform, a collaboration between Nike and Apple, consisting of an Apple iPod music player, a wireless device to connect the music player to running shoes, a pair of Nike shoes with a special pocket to accept the wireless device, and membership in the iTunes and Nike + online communities (itunes. om and nikeplus. com). The Nike + co-creation platform capitalizes on the connection between running and music. The combination of innovative, mobile technology, online communities and athletic gear expands the field for co-creation† (Ramaswamy, 2008, p. 11). This is a good example of how Nike strives to bring innovation into the products. Nike also has different product lines such as Nike Action Sports, Nike Athletic Training, Nike Basketball, Nike football and Nike Running (Nike, Inc. a). Nike has also changed and developed its products and heir range with the developing technology (Nike, Inc. a). â€Å"Hence, innovation enhances business performance because the product of innovative activities makes a firm more competitive and the process of innovation transforms a firm’s internal capabilities† (Neely et al, 1998). Nike can be said to be a product oriented company because Nike delivers goods like sports shoes and sportswear to the customers and not service to its consumers but, according to Levitt (1972) â€Å"There are only industries whose service components are greater or lesser than those of other industries. Everybody is in service. Thus, Nike is a brand that wants to deliver not only goods to it consumers but also wants to instil the passion of sportsmanship in people which is evident from their mission (Nike, Inc. b). Since the product is not differ ent from the service in this case, only 4Ps of Nike have been explained in the essay. PRICE MIX â€Å"A product is only worth when customers are willing to pay for it† (The Chartered Institute of Marketing, 2009, p. 4). It should be carefully determined which means that it should not be really low or too high, but we must also have in mind that we must have a profit margin (The Chartered Institute of Marketing, 2009). Nike uses the ‘dual pricing’ strategy by which it sells the latest shoe models in premium retail outlets like Footlocker or Niketown and its old shoe models at discounters and outlets (Billington et al, 1998). Dual pricing is less risky than normal pricing of goods but, the company must have an efficient coordination in manufacturing, distribution and marketing of both old and new goods; this is effectively done by Nike making the dual pricing strategy successful (Billington et al, 1998). Nike uses the consumer conception of pricing to influence the price of their products (McConnell, 1968). Nike does this by providing goods in different price ranges and attracts people to different segments (Nike, Inc. a). PLACE (DISTRIBUTION) MIX â€Å"The place where customers buy a product, and the means of distributing your product to that place, must be appropriate and convenient for the customers† (The Chartered Institute of Marketing, 2009, p. 5). Every brand position their products in such a way that they can easily deliver the products to the consumers and this includes that the process of distribution must be ost effective (The Chartered Institute of Marketing, 2009). Nike has gradually developed their distribution channel and expanded their outlets all over the world (Nike, Inc. c). Today Nike has stores in 160 countries and six continents (Nike, Inc. c). All their stores are designed in such a way that it signifies the spirit of sports and implies Nike’s mission, â€Å"To bring inspiration and innovation to every athlete in the world* *If you have a body, you are an athlete†. (Nike, Inc. b) During 2000-2001, Nike encountered huge financial issues which was due to the miscalculation of the future demand by the company, resulting in the mass production of shoes whose models were declining in popularity (Laudon et al, 2004). The company blamed this as a software- i2’s malfunctioning (Laudon et al, 2004). But what both Nike and i2 forgot to see was that if they had had an effective base for the software and done the necessary customizing by using step by step process, Nike could have resolved this issue at an early stage (Laudon et al, 2004). Nike however fixed this problem in 2009 by spending a huge sum of money (Nike, Inc. a). This clearly shows us that though today, Nike has a much systemised channel of distribution, it did have a setback due to its carelessness. However the way they coped up with the setback is what makes them a successful company. PROMOTION MIX â€Å"Promotion is a way the company communicates what it does and what it can offer customers† (The Chartered Institute of Marketing, 2009, p. 5). Promotion includes advertising, sales promotions, trade promotions and personal selling to the consumers (Kotler, 2002, cited in Riaz and Tanveer, 2012). Nike, Inc. as a widespread promotion campaign like sale time discounts and offers (Nike, Inc. a). Apart from this, Nike has been using successful athletes and sports persons from the beginning to endorse their products (Nike, Inc. a). Steve Prefontaine was the first ambassador to Nike when it was BRS (Nike, Inc. a). Later when Nike, Inc. was developed Nike started getting famous athletes as their ambassadors; few of them were Tiger Woods and Michael Jordon (Nike, Inc. a). â€Å"The ads will still capture the corporate philosophy of grit, determination and passion of heroes and hero worship in a humor way by many top athletes† (Deng, 2009, p. 03). In 2002 Nike wanted to go beyond the concept of promoting their products, celebrities and offers so, they started the ‘Secret Tournament’ which was their first global market effort in regard to the World Cup and it’s reach was much more than all the advertisement, and promotions put together (Nike, Inc. a). Nike has expanded a lot in the last few years and it has even become the official sponsor of the Nation Football League [NFL] for the year 2012 (Nike, Inc. a). Nike also sponsor major teams like Manchester United (Anonymous, n. ). It is a general conception that when the fans of a particular team are loyal to that team, they in turn become loyal to the sponsoring brand also (Linnemann, 2007). From this it is seen that when a sports team is endorsing a brand, the fans of the particular teams get attracted to the brand sponsoring them and so they are induced to buy the products of that particular brand. Thus, both the team and the brand get popularity. This can be said to be one of the most famous methods of promotions which Nike has used in a very correct manner. Apart from this, when we look at the advertisements of Nike, â€Å"The ads will rarely focus on the product itself, but on the person wearing the product† (Deng, 2009, p. 103). This kind of advertising can make the consumer feel more drawn towards the product and will influence him to buy it. Promotion can said be an important component of the marketing activities ok Nike, Inc. CONCLUSION The marketing mix strategy of a firm is said to be the base of its success. A company should know how to make proper use of the marketing mix. As seen, Nike had a bad time because to the lack of proper use of the marketing mix. Nike has not been having a perfect marketing mix throughout its existence. It did have setbacks in the channels of distribution. They should focus more on how the products can be delivered to different regions and they must also focus as to what products are to be distributed to the different countries. Nike as a brand has not only sold its products well but has also strongly put forth the idea that anyone can be an athlete. This encourages physical activity among the people and helps them to stay fit and healthy. Nike as a brand is very successful in attracting consumers and retaining them by using many loyalty techniques. This is the main reason for the success of Nike, Inc. Words in essay- 2000 words. REFERENCE: Andreff, W. and Szymanski, S. 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