Analysis of Consumers Behavior Is an Important Strategy in Marketing Research Paper

Analysis of Consumers Behavior Is an Important Strategy in Marketing - Research Paper Example Major marketing activities entail advertisement and supply of goods and delivering services to the people. Consumer behaviors such as thoughts, feelings, environment, attitude and self-concept were among the challenges encountered when purchased a laptop from the Samsung Company recently. I realized that factors such as attitude, reference group, self-concept and satisfaction play a crucial role in decision-making process. Employees working in the marketing department of a business unit are tasked with creating a good relationship with the customers and selling the brand of the company. For a firm or a company to function well in the competitive market then issues such as thoughts of consumers, consumer environmental influence and consumer motivation should be put into context (Chartrand, 2009). Companies have to invest in gathering knowledge about the behavior of the consumer. The behavior of the consumer is based on how they dispose of, use and purchase of the products. Consumer’s use of the product is of interest to the organization. Studies on consumers’ behavior are relevant to society. Purchase of high-fat food by most people will affect the health of the people in the area. Marketing does not necessarily deal with sales and advertisement as many people think. It involves all the activities in the company aimed and extending and creating long term relationship with the consumers who are the main point of focus (Dijksterhuis et al, 2012). Some of the small tasks such as responding to a client’s call, organizing forums that invite customers to witness the progress of the company and informing the consumer of the new products in the market are important in stabling along term relationship with the client.  

Health Promotion Module , NAPIER UNIVERSITY , Coursework

Health Promotion Module , NAPIER UNIVERSITY , - Coursework Example One has to describe the whole situation openly so the situation is cleared to everyone. Then it has to be analyzed that what happened was done in correct manner and finally it is evaluated that whether it could have been done in a better manner. All three critical thought processes of reflection ensure better learning from an individual’s past experience (Larrivee, 2000, pp. 293--307). Difference between reflection  in  action and  reflection  on  action Reflection in action is the process of thinking before the task has been done. All the consequences are kept in mind before taking first step of task. Reflection on action is opposite to reflection in action because here a person thinks about the act that has been done and he learns from his experience. In this kind of reflection people feel the situation more realistically and can express feeling more effectively (Keyte and Harris et al., 2012, pp. 155--160). Gibbs model of reflection compare with the Atkins and Mur phy model Gibbs model of reflection is very clear and includes description of situation, feelings of the person facing situation, analysis of whole situation and then evaluates the whole situation leading to new strategies if the particular situation encounters again. While in Atkins and Murphy model awareness to situation is necessary to continue the effective process for description, analysis and evaluation and then a person make further action plans. For the same reason I would prefer to use Atkins and Murphy model because prior knowledge is always better to know the new situation. One must know their comfort level of their feelings and thought [4]. TASK 2 - Evidence-based approach to global health promotion Summary Poverty is biggest evil and for many years humankind is working to eradicate it completely but there comes hurdles that haven’t made it successful like in the case of Africa where much aid has been given but have not shown a significant change (Van Der Berg, 20 08). The speaker Esther Duflo highlighted three problems and there solutions in the discussion, according to her three are three main problems which are as follows: Effective immunization When the speaker started her work in Udaipur Rajistan only one percent children were immunized. She observed that not only providing centers to people is enough but there must be some incentives that encourage them to immunize their kids on time. The strategy was implemented and showed a 6 times increase in the rate of immunization (Drewnowski and Specter, 2004, pp. 6--16). Effective use of net beds During the same case study they found that people were offered bed nets for free and after a year they purchased them because they were used to it unlikely those who did not get for free. Send children to school According to the speaker, only by curing intestinal worm problems a 30% increase in the population can be seen in children going to school (Nodhj?lp, 2013). The speaker carries all statistics an d shows very effectively by telling that education is the cheapest mode to eradicate poverty. As we all know poverty is root of evil. It creates unavoidable circumstances, when someone doesn’t have food to eat or someone’s children are dying he acts violently and here comes need of education